About my recent solo photo exhibition ' The Light above Amsterdam'
I would like to write a few words in my post about my recent photo exhibition at The Grand Amsterdam.
Around 1 year ago, when the offer came from The Grand via Marketing Manager Nynke-Marye Van der Berg, I was not well prepared for a fine art photo exhibition. The Grand was interested in my Amsterdam photography. Especially in huge size panoramas which you can easily make real big prints.
It took months to select and retouch the selected photos and prepare them for printing.
We made a final selection with Nynkeke and the lovely Pauline Kerkhof from The Grand.
After selection, another process starts for a photographer who wants to make the right decisions for prints. Monitor calibration is essential for color accuracy. X-Rite Products suites my workflow and I am happy with the result. I used X-Rite ColorMunki Display offers everything you could possibly need to get to a brilliantly-calibrated display or projector .
The next step is to make the right 'ICC Profile' for the selected print shop. For professional color management this process is essential. The goal of a consistently deployed color management system is to ensure the most authentic reproduction of an image possible, using any printing device. I believe that, however it is a bit time consuming, it is very necessary for the final satisfaction.
I have chosen "White Wall" as print shop for this print order. Their on-line ordering system and the materials they use are very fine. During this process I observe that they are working very precise and they deliver orders between 1 and 2 weeks, depend on the order amount.
The packing is also just great and reliable and they make my job very easy in this exhibition. I have re-ordered the sold pictures many times and they directly delivered the re-ordered pictures to the gallery.
I decided to use Fuji papers for the color prints and Ilford for the black and whites. All prints were supported by 3 mm dibond and aluminum and they mounted with 2 mm acrylic glass which is perfect for protection and to let the pictures shine.
Another essential detail for fine art photography is the 'certificates of authenticity'.
Many artists use certificates of authenticity as a means of adding facts about an artwork, and to prove its authenticity.
The certificates contain information such as title, medium, date, signature, etc., which can possibly make an art buyer more comfortable with buying an artwork.
I have also numbered all my prints with edition numbers which shows the buyer which copy of the original photo they have.
It is a document that the art collector can hold onto, and applied as proof of an artwork’s genuineness. There is no rule that says that an artists have to have certificates of authenticity, but they do add a layer of perceived value and trust for an artist, making artworks easier to sell.
After all this process, we started the exhibition on the first August 2016 and it is planned to close on February 1st 2017.
As a final word, I can say that the gallery was very happy with the close attention of their guests and other audiences to this exhibition. We already sold many copies which also makes me happy. Seriously, what more do you want as a photographer. I am happy when people really like my work and hang them in their living spaces. Thank you all.
You can see the photos from this exhibition, here.
